Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson I will explain to you what branding is and isn’t, and what a brand strategy is used for. We will look at why a new way of branding is necessary, the problems the old brand strategy has and what new problems we have to solve.”

In this video lesson Domestika addresses the topic: We Know You Fold up Your Boarding Pass, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“In this lesson, we'll be looking at what branding is and what branding isn't. We'll also discover what brand strategy is all about, We'll also look at why The old branding ways aren't really answering today's important questions, and therefore why we need to have a new brand strategy in place. To start with, I'd like to share with you my experiences with boarding passes. We know you fold up your boarding pass That's why we designed one with all the information just where you need it. This was a phrase used by a well-known airline company to launch their rebrand. And it really caught my ear....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2527 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling