Brand Strategy Specialization: Crafting User Experiences

Overview

“Influences are important. I like the idea of looking beyond the typical design influences. In this lesson, I’ll tell you about mine, which are all about looking beyond digital screens. ”

In this video lesson Domestika addresses the topic: Inspiration / John Williamson, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Influences In this lesson, I'd like to share with you some of my influences, especially as a digital designer. Strangely enough, one of my first groups of interest is what I would call beyond the screen. What do I mean by this? Although it's easy to maybe think of a digital designer being influenced just by digital screens, what I wanted to do was go a little bit beyond that and maybe think about experiential design. This is why it was important to look at other aspects which could then be brought into digital design. One of those aspects was the touch, the feel and even the sound that ce...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (14)
• 1549 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling