Brand Strategy Specialization: Crafting User Experiences

Overview

“Now we’ll learn how to discover the soul of any brand. We’ll use the brand construct pyramid method to develop a mission, culture, and promise. We'll also think about what's unique about your brand. ”

In this video lesson Domestika addresses the topic: Who Are You?, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Who are you? In this lesson, we'll go through the first step of how to put together your digital brand strategy, and the first one is discovering what your brand is all about. You will discover the soul and the culture of your brand and what makes it really unique. Let's take a look. Your digital brand strategy in six steps. This is a shorter version of the full seven brand user experience steps. It's been specially tailored for this course, so if you wish to go deeper into the brand user experience methodology, then please check out my "Brand Strategy: Defining User Experience" course on...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2526 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling