Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In a font, the numerals, punctuation and accentuation are as important as the letters AZ. For a font to work well, all characters have to be thought out with the same care. ”

In this video lesson Domestika addresses the topic: Vectorization: numbers and orthographic signs 1, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Designing a font involves more than just crafting letters from A to Z. In this session. we'll focus on vectorizing numbers. punctuation. and accents. ensuring the font is fully prepared for the brand to express Let's proceed to the numerals in our font. Select the numbers here. and we'll begin the next steps. Command down. Open them here. I'll do this. i'll start with the letter O. To make the zero. Copied and pasted. Generally. Whoa. it's slightly wider than zero. I'll trim it a bit. but not excessively. as this letter is already condensed. I'll remove three units from each side to adjust ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design