Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Now, we will make the optical adjustments, which will allow you to avoid problems in the readability of your logo. ”

In this video lesson Domestika addresses the topic: Optical adjustments, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Optical adjustments In this lesson you will learn how to make optical adjustments like a professional. to leave your logo in optimal conditions. Let's start. The Optical Adjustments Lesson, as the name implies, it is a question made by eye. There are ways to do it mathematically using lines, but letters are not such a mathematical thing in the sense that a combination of one letter with another give us the best readability. When it is a logo, it should be as easy to read. Here already with our vector path we see that we have this problem that we saw in previous lessons about spaces. We see ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design