Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Typography in branding goes far beyond choosing fonts — it's about crafting a powerful visual language that shapes perception and builds lasting connections. In this lesson, you'll explore how iconic designs, visionary creatives, and evolving media have turned type into a central force of communication. Discover how typography can give brands a voice that speaks louder than words.”

In this video lesson Domestika addresses the topic: Introduction, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Branding typography, initially practical, became a marketing science. It leverages visual language, typeface, custom lettering, and hierarchy to build brand equity, loyalty, and market position through visual communication. Designers use fonts and lettering to convey moods and attitudes and personalities. Typography can take us back into time, or put us in the future. Branding typography's evolution can be traced through landmark corporate identity programs that redefined business communication. Paul Rand revolutionized logo design by integrating custom typography with IBM, UPS, and ABC. pr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design