Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“To get the most out of what typography has to offer, we have to understand its basic premises. In this class, we'll start with the basic shapes of letters, see how optics is more important than math, and how each tool has influenced the typographic styles we know.”

In this video lesson Domestika addresses the topic: Understanding the Letters, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Understanding Letters To be able to get the most out of typography as it has to offer, we first have to understand basic premises of design. In this lesson, we'll see basic letter shapes. We'll see that optics is more important than math, and we'll understand how each tool influenced the typographic styles we know. Let's do this? The first thing we need to know about our Latin alphabet is that behind its letters, there are basic shapes we know. They are rectangular, diagonal, and circular shapes. If we look closely, we'll see that although they have the same mathematical measurement, they d...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design