Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“No matter how detailed a drawing on paper is, there is always room for improvement. ”

In this video lesson Domestika addresses the topic: Refining drafts on paper , which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“In the last class. i began sketching my gelato script logo. Now. i'll refine it further. Now I'll refine it. Using tracing paper. Parchment paper is the closest thing available to us for this task. from a layer in Photoshop. We can do a lot with it. First. if I want to center this logo on paper. i just move a tracing paper and... Voilà! Let's proceed. This approach allows for precise adjustments and Now we can approach things more raw since we already possess a very basic form to work with. working. Another thing that's quite possible is experimenting with different finishes. And... Details...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design