Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“We will see how to apply some auxiliary elements, such as illustrations or vectors, to give personality to our brand, through the different supports in which it will have a presence. ”

In this video lesson Domestika addresses the topic: Auxiliary Elements, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Auxiliary Elements Vectorization and digitization process completed and having finished the documentation process, we have the basic information to be able to structure the auxiliary elements that will help us visually enrich our brand. In this case, illustrations, graphics, calligraphic elements, textures, and colors, as well as stamps, that can help us to create a unique dynamic brand, and that it is not only our stationery with the logo stamped on it. Let us begin. As we had taken up, we used as a reference kanji typographic characters and Japanese calligraphy made with brushes. We also ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design