Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this class, I will present a practical tool to help with the analysis and facilitate the understanding of the strengths and weaknesses of each typography.”

In this video lesson Domestika addresses the topic: Typographic choice and analysis, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“I've chosen several typefaces from different websites we explored in our last class. which I believe could be appropriate for our client. Let's evaluate each option and delve into the design implications of each typeface. examining their strengths and weaknesses in detail. Only after understanding this. will we be able to assess which options are truly suitable. During the class on experiencing the letters. i mentioned that this perception can be quite subjective. is entirely natural. However. it's crucial to transition from subjectivity to a more objective ensuring our decisions are ground...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design