Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this class, you will see that leading brands inspire their audience because they make their purpose clear in their communication and throughout the company's culture.”

In this video lesson Domestika addresses the topic: What Are Soulful Brands?, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“What Are Brands with Souls? Before we can understand what a brand with soul is, we need to understand what a brand is. A brand is not just a symbol or logo. It goes beyond visual identity, or the product or service of a company. A brand is everything people think about someone or a company. Any type of experience a person has with a company creates a memory in their minds. That's a brand, the mark we leave on a person. In a world where there are increasingly more companies fighting for the same customers, the company that wins is the one that better connects with them. Nowadays, brands know...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design