Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“We will teach everything we learned about how to find the typographic voice of brands and develop fonts for the most different purposes.”

In this video lesson Domestika addresses the topic: Our way of thinking custom fonts, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Now you're aware. Typography plays a crucial role in a brand's communication strategy and identity. Connecting with its audience is key. A major challenge in these projects is crafting a typographic palette that aligns perfectly with the client's needs and identity. In this session. i'll guide you on leveraging a brand's distinct characteristics to design a personalized font effectively. Over the years. we've developed a super unique approach to working with custom fonts effectively. Today. we communicate three main points to our client. He might possess a font intended for reading purposes...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design