Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Now, I will give you an overview of my graphic influences, going through their history and how they have affected my professional career.”

In this video lesson Domestika addresses the topic: Influences | Monotypo Studio, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Influences Now we will see some of the influences that have been important in my career. There have been several designers. One of them is Otl Aicher, a German designer from the time after World War II. It was part of the resistance against Nazism. He was within the German Federal Republic and was commissioned, among various projects, of the design of the corporate identity of Braun, of the airline Lufthansa and one of his most recognized projects is the brand for the 1972 Munich Olympics. Here we can see the masterpiece of this great designer, the corporate identity of the Munich Olympics....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 23 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design