Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Now let's imagine together what attributes are represented by the letter design with practical and somewhat fun examples.”

In this video lesson Domestika addresses the topic: The Power of Typography, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“The Power of Typography Now that we learned the anatomy of letters, and the most well-known styles, let's explore which perform better for each type of message or concept a brand wants to convey. Let's imagine which attributes can be represented by each style with practical and fun examples. Let's do this? One of the most important things we need to understand when navigating typographical styles is that for each message, there's a style that best communicates it. I'll start with a simple example. When you look at this message and read, "I'm waiting for you," with that letter style, you imm...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design