Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this lesson, we will graphically structure the results of our conceptual research, (typography, color, shape). ”

In this video lesson Domestika addresses the topic: Documentation, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Documentation In this lesson we will translate visually the concepts that the client provided us in the previous lesson on the "brief". We saw that the restaurant will be located in a luxurious area, likewise, that the project must be clean, sophisticated, class, and is intended for an A + audience. We will translate all these concepts graphically. For this we must also see that the project is a Japanese restaurant. In this process I recommend students that they make a documentation or a conceptualization of the project. We will translate the visual concepts. In this case, color is a tool t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design