Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this class, we will see how great brand design references use typography to express concepts, feelings and sensations, whether manipulating fonts or creating letters from scratch. Treating typography well is the fundamental task of every designer.”

In this video lesson Domestika addresses the topic: Influences | Carlos Mignot, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Influences I believe I get my references from everywhere. Music, TV series, books, trips, in addition to places, flavors, art, and much more. Any type of human creation can and should be used as a reference. You know that bubble gum package that no longer exists? Or your favorite cartoon when you were a kid? Or even that movie that nobody watched? If they spoke to you somehow, it's something you can bring to your creations. I believe a designer's role is to absorb as much culture as they can, so that it can be used in their projects. Although I believe anything can be used as reference, I e...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design