Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this lesson, we will delve into basic typography concepts such as the anatomy of letters and their structure. How many of them have a basic geometric structure, how structural elements can be manipulated, and their role in distinguishing from a typed logo to one with typographic manipulation. ”

In this video lesson Domestika addresses the topic: Basic concepts and visual codes of typography., which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Basic concepts and visual codes of Typography Now we will see the anatomy of the letters and their relationship with the brand. It is very important that you keep this lesson in mind since in this lesson we will see the key concepts that will allow us to do the exercises of the following lessons, like baselines, guide lines and all the details that will allow us to manipulate specific details of the letters and some elements of them to be able to create unique, dynamic identities and that they have a playful and casual touch. So let's start with our lesson. What step do I start with when de...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design