Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“I want you to be a storyteller and come up with a unique concept for ice cream. What story will your brand tell? What sensory experiences will you offer? We'll start here by playing with colors and flavors to start defining the brand. I will also talk about the values behind the product.”

In this video lesson Domestika addresses the topic: Values and Context, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Now that you know all about my influences, In this lesson, we're going to talk about values and context. you're gonna invent your own brand of ice cream And we're going to look at how to come up with a great name. First, we're going to get in the mood. And think about how color inspires us. in terms of how things taste. Ice cream can be Fruity? or chocolatey or boozy, it can be chunky or sharp or smooth. If we think about fruit flavors, They can be really soft. and light and creamy. like strawberry. Or they can be really. bright and sour and intense like lemon. Or think about spicy flavors....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design