Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“What are the most accepted current theories to explain how the reading process works? In this class, I will address some of this research. ”

In this video lesson Domestika addresses the topic: The science of the reading process, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“You might have encountered research suggesting that Comic Sans ranks among the most readable fonts you can find. Letters with unusual distortions are easier for dyslexics to read. We can also read with letters serifs help facilitate reading. This aids comprehension. and that they also hinder reading. making texts less accessible. Testing the performance of different typographies presents several challenges. First is the context. which can vary widely and affect results. Research on readability in dim lighting revealed that bold typography styles were the most effective for In a different st...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design