Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this lesson, I will teach you to discern the nature of our project from the customer provided brieff, and we will do research that will allow us to conceptualize our project.”

In this video lesson Domestika addresses the topic: Commissioning and conceptualization of the project, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Commissioning and conceptualization of the project Below you will see an example of a classic brief that will serve as a guide so you can make yours, collect useful information for the creation of your brand project. This is intended as a guide that will serve as a basis. It is not necessary to ask the same questions and if you want to make it more specific, you can do an even broader questionnaire. Here, in general, we put questions like what the company does. It is clear and essential because it is necessary to know if the company will be engaged in the sale of goods or services. Another ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design