Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Font licensing is a complex and boring subject (I know), but very necessary. Here, you will understand, in a didactic way, the main issues on this topic and the types of license. ”

In this video lesson Domestika addresses the topic: Licensing, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Font licensing is a dull and uninteresting topic. I understand. Let's face it. You might even consider skipping this lesson entirely. right? I get it. but please stay a bit longer as it's crucial. Companies have approached me saying... Fabio. we're facing lawsuits exceeding $100.000. It's significant. for the improper use of fonts. And it happened more than once or twice. But even if you're not a large corporation or dealing with major clients who might be more vulnerable to such issues... Consider this with me. as fellow professionals in the field. we are font designers. It's Above all. we...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design