Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“You will now see how to make your brand real by designing packaging, signage, social media campaigns, subway ads—or trucks. To do this, I will explain how to choose elements that amplify the story behind your brand concept.”

In this video lesson Domestika addresses the topic: Applications, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“We just looked at imagery as a big part of your storytelling. In this lesson, we'll create applications. your brand really comes to life. When you put all those elements onto a package or a poster, or even a truck. Here's our illustration of Kevin. sitting on a chopped down tree. in nighttime, in the middle of winter. Nice vibe for ice cream. Let's add typography to our illustration. Frisky giblet is our flavor. And the typeface Urbana is our brand typeface. It's nice and plump. and solid and straightforward. supported by our secondary font, national. The effect is casual and commercial and...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design