Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Typography is the spokesperson for an idea anywhere. ”

In this video lesson Domestika addresses the topic: Typography is the stem cell of communication , which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“In branding. we aim to discover a brand's unique essence or DNA. Typography. for us. acts as the element or stem cell in conveying a brand’s message effectively. When aiding a brand. our initial inquiry is. what fuels this brand's purpose? What drives this brand's mission? What motivates everyone in this company to rise each day and engage in their work? Understanding this is crucial for defining the brand's essence. Anote com o is a brand with a very clear purpose. Its goal is to create a world where animal meat is absent from people's diets. promoting a sustainable For this. does she crea...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design