Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this class, you will see what are the main brand strategy tools and what are the pre-creation processes of a typographic identity. ”

In this video lesson Domestika addresses the topic: Basic Brand Strategy, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Basic Brand Strategy This is not a course on brand strategy, but on how you can visually translate strategic brand attributes into an incredible typographic identity. In this lesson, we'll learn what the main strategy tools are and how you can use them in the stages of brand creation. To do so, we'll use a fictional brand called Cash. It's an investment app aimed at millennials. That means people who were born in the '90s. Although it's a fictitious brand, we'll look at the real market and real companies so you can better assimilate the idea. Shall we? Every project, be it a design or brand...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design