Specialization in Branding Typography: Craft Memorable Brand Identities

Ellen Lupton is a New York-based writer, curator, educator, and designer. Hoping to find a job that combined her childhood love of reading, writing, and drawing, she went to the Cooper Union art school, where she found the perfect fit in graphic design. It was there that she also developed her passion for typography, which allows her to craft compelling stories through a unique blend of words, images, colors, and textures.

Throughout her career, Ellen has written dozens of books on design, including the international bestsellers Design is Storytelling and Thinking with Type. She also serves as the Design Chair at the Maryland Institute College of Art, and was named Curator Emerita at Cooper Hewitt, Smithsonian Design Museum following a 30-year tenure. Her work and contribution to the industry has been recognized with numerous awards, most notably, an AIGA Gold Medal for Lifetime Achievement in 2007.

Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.

As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.

He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.

Carlos Mignot is a Brazilian graphic and typography designer who specializes in creating custom lettering for brands. He studied at the Miami Ad School Rio, where he learned alongside renowned industry professionals and fostered his passion for typography and lettering.

He currently works at Plau design studio as a branding and typography project coordinator helping different brands find their own personal typography style. He has released his own fonts and worked with brands like Granado, Canal Brasil, NotCo, Stone, and more.

Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.

Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.

Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.

Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.

Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.

With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.