Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this lesson we will see a brief introduction to typography, its historical evolution and its relationship with the brand (corporate identity) as a selling factor. ”

In this video lesson Domestika addresses the topic: Introduction to typography and branding, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Introduction to Typography and branding Domestika Monotypo Studio Now that we talk a little more about my career, my work, we will proceed to speak directly of typography and its relationship with the brand, since this is of paramount importance to be able to leave to do everything we will do in the course. I'll show you a preview first of brand history in this lesson. I like to place it from the Greco-Roman era, particularly with Trajan's Column, since they were the first letters that were drawn in the western alphabet too sharply. Here we can see the reinterpretation of them in the Renais...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design