Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Let's sketch ideas on the iPad. Follow the process! ”

In this video lesson Domestika addresses the topic: Sketching ideas in Procreate , which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Having mastered the essential techniques of typographic design and understanding how each logo reflects a brand's personality style. we can now apply this knowledge. it's time to put everything we learned into practice. And for that. i'll use the iPad using the Procreate app. As observed. we'll create a briefing for an ice cream shop. focusing on its unique which seeks to be highly expressive. mainly targeting young adults. A favorite briefing element of mine is the archetype. which plays a crucial role in shaping the brand's identity. As you've already seen. the archetype is the personalit...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design