Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Simply with a pencil and eraser it is possible to start our project. And with some valuable tips you will save time and generate increasingly interesting ideas. ”

In this video lesson Domestika addresses the topic: Sketching ideas on paper , which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“While Cacarrás used the iPad for his work. i'll demonstrate a more traditional method with trusty paper. Let's begin. How do we start sketching a logo? Just like Cacá did. First. we write the logo. then we break down the ideas and shape them. So. let's proceed. We know the word we need to design is 'gelado.' Now. we explore different ways to write this word. We might write it entirely in uppercase or lowercase. or even Now. let's explore different ways to write this word. We can choose to write it entirely in uppercase. entirely in lowercase. or even mix both styles creatively. or mixed. He...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design