Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this class, you will see the first steps towards creating your own font, in the same way we do every day at Plau. Let's transfer the vectors created in Illustrator to Glyphs and start designing the font.”

In this video lesson Domestika addresses the topic: Font vectorization 1, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“The most awaited moment has come. Yes. We're going to create a font from scratch. We'll transform the selected logo into a distinctive. custom-designed font that embodies the brand's essence and uniqueness. unlike any other out there. For this. glyphZep will be our best ally. Shall we go? Before we start designing our font. i wanted to provide you with a comprehensive overview of the entire typographic design process. It's important to understand that there are three distinct approaches one take when creating a new font: the first being what we refer to as the product layer. These fonts foc...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design