Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“It's time to put together the presentation. And it is much more than showing typography, it is knowing how to defend your choices with reasons. ”

In this video lesson Domestika addresses the topic: Defending your typographic choice, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“How to present and defend your design choices is just as crucial as creating them. At first glance. this might seem exaggerated. However. consider this: has there ever been an ideal solution that was turned down a client simply because it wasn't presented well? Have you never encountered a designer lamenting I love designing. but why do clients exist? They often lack understanding. complicating the process. I have some crucial and eye-opening news for you. Clients are people. just like you. Understanding this transform how you approach your work. It's true. The key difference is that they p...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design