Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Now that we have the logo designed and the fonts chosen based on the brand positioning we are betting on, it's time to put everything together and give the final guidelines in the assembly of our toolkit.”

In this video lesson Domestika addresses the topic: Toolkit Assembly, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Setting Up a Tool Kit Now that we drew our logo and chose our fonts, all based on the brand's positioning, it's time to join everything and give our final guidelines in setting up our tool kit. It's time to transform these three resources we have, the logo, the title font, and the supporting font, into a visual identity that can carry all the demand in communication that our brand will have. The first thing I do is delete everything that's not part of that identity. I use Cmd + Shift + H to go back to my artboard and start to explore different things. Now, I'll place this on the side and tr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design