Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Here, I explain some printing methods, (screen printing, hot stamping, letterpress), and I tell you about some of its peculiarities that will allow us to capture our design in different supports. ”

In this video lesson Domestika addresses the topic: Printing Methods, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Printing Methods Domestika Monotypo Studio I will show you some printing methods that may be useful to you to carry out your project. Here we see, in the first example that I'm showing you, an example of "gold foil", or what is also called "hot stamping", where you can see how metallic ink behaves generating interesting results on white textured linen paper. This type of paper is used for elegant finishes, such as wine labels and labels for luxury clothing brands. Here we can see another method, with the same technique, but with a different role, for the label of a wine. In this face we can...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design