Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“I am inspired by great moments in design history, especially the work of the Bauhaus. I also love beautiful objects for daily use—and playful things like games and toys. Let me introduce you to some of my sources of inspiration.”

In this video lesson Domestika addresses the topic: Influences | Ellen Lupton, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Now that you know about me, In this lesson, I'll tell you about my influences. I love beautiful objects for daily use. And I love toys and games and stuff that makes people smile. I'm a big fan of the Bauhaus, a German art school from the 1920s. Many amazing artists and designers studied there and taught there. Friedel Dicker. Set decorative types and curving lines to create an interpretation of the text. Laszlo Moholy-Nagy created this incredible infographic explaining how to perform on stage with light and sound and texture. Herbert Beyer invented geometric typefaces when he was still a s...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design