Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this class, I will choose the draft that best translates the brand strategy outlined and the one that most differs from competing brands, and I will refine it. ”

In this video lesson Domestika addresses the topic: Refining the Draft, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Refining the Sketch In the previous lesson, I chose this sketch to be our brand's logo. It was the one that best translated our brand strategy, and it was the furthest from our competitors' brands. Let's now refine it using waxed paper and hydracolor pens. In this process, I basically place sheets of paper on the sketch I made, so that I can refine my drawing. I'll start with the 2 mm hydracolor pen. The first thing I want to correct is to italicize this more, so we can add more movement. I'm using the pencil to trace some guide lines that will help me get that angle of italics I want. Ther...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design