Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this class, we will see how to translate a personality through letters. ”

In this video lesson Domestika addresses the topic: Typographic theory, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Now that we recognize how crucial typography is for effective brand communication. let's delve into the foundational aspects and progress towards more intricate elements of letter design collectively. but they are everywhere in typographic design. Shall we? Typographic theory. The first thing you need to understand about typographic theory is literally the typographic styles. It's important to know the very traditional typographic classification by Maximilian Vox. listing the 9 most relevant styles of the time. But if we summarize... Practically all typographic history We can explore nine s...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design