Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“With pencil and paper, in this class I'm going to show you my lettering techniques during the process of finding the typographic voice of the brand we're working with.”

In this video lesson Domestika addresses the topic: Sketching Typographic Ideas, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Sketching Typographic Ideas Let's revisit some key points in brand strategy that can be useful when creating. Quest is a brand aimed at a young target audience, but it's disruptive when compared to its competitors. It believes in the power of pop culture. These attributes need to be present when visually translating that. That's why it's important to have the style escape chosen by the client. With it, we can understand what to do and not to do creatively. I also like to use classic typography references like what I showed in a previous lesson. That allows me to join originality and tendenc...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design