Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this lesson you will learn, in a traditional way, the basic concepts of sketching, from an existing source. Thus, you can modify it to give it the personality you want to generate in your project. ”

In this video lesson Domestika addresses the topic: Analog process, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Analog process (Sketching) We will start with our sketching process. For this it is important that we have our sheet with the name of our logo, with the font we have already chosen in the kernings we saw in the previous lesson. The kerning settings in one is without adjustment, in another we have a separation of 200 points and in this we have a kerning reduction of 50, can be from 50 to 100 points, It all depends on the letters not colliding too much. Here we did it because this kind of details that we see are interesting how they behave visually when we merge the letters of our logo. Well,...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design