Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Designers should know how to invent interesting names, titles, or headlines. To help you come up with the name of the brand, I will teach you two techniques—name storming and mind mapping— that will lead you to create many ideas quickly.”

In this video lesson Domestika addresses the topic: Naming, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“you In the last lesson, we talked about values and context. In this lesson, we're going to talk about naming. The first technique I want to show you is called name storming. We're going to make two lists of words. One about the unique angle of your brand. It could be nostalgia. or your hometown. or medicinal ice cream. My unique angle is dogs And then we're gonna make a list of words about ice cream and see how we can find connections between them. First, I'm going to make a list. of everything I can think about about dogs. And then I'm gonna make a list Of all the words I know about ice cr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design