Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this class, I'm going to talk about some techniques I've learned from years of experience to draw good curves and generate a logo with good readability and applicability.”

In this video lesson Domestika addresses the topic: Logo Vectorization, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Vectorizing the Logo To add life to the logo we chose that best translated our brand strategy, we'll vectorize the design using Adobe Illustrator. I'll show you techniques I learned throughout the years to draw curves well, and to create a logo that reads well and is applicable. Let's do this? This is the initial interface on Adobe Illustrator, the program we'll use to vectorize the sketch we just made. We go to Create New, which is to create a new document. I make sure it's set for web, not printing, I set it at 1920 x 1080, and Create. The first thing I'll do is import a photo of the sket...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design