Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Imagery can be abstract or figurative. Patterns, illustrations, textures, and illustrations can enrich the narrative content of your brand system. But how do you choose the imagery that will complement your logotype and brand? Let's take a look.”

In this video lesson Domestika addresses the topic: Imagery, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“We just used color. to bring our brand to life. In this lesson, We get to add imagery. This is the packaging I designed. for crumble handmade pastry. Look at the beautiful colors. Soft blue. Buttery yellow. and a little chocolate brown. And the packaging itself uses beautiful, natural bamboo. and the soft wax paper. Very natural. The brand has an image, this handmade drawing of a pie. As we developed the brand, we realized we needed more. opening a package is a story. And the outside is just the beginning. this beautiful blue and white string has our tag. and we pull it all apart. this beau...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 23 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design