Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“In this class, you will learn why Plau's purpose is to create pop typography. ”

In this video lesson Domestika addresses the topic: Driven by the purpose of making pop typography, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“I vividly recall those schoolyard days with friends. eagerly chatting about the newest movie or the band's latest hit. This longing to recapture that childhood essence in the realm of words inspired me to establish Plau. aiming to bring that same excitement and connection to the world of literature and creativity. Here we create pop typography. Pop because everyone. literally everyone. can have an opinion and why not. a favorite font. POP typography is designed to attract attention and simplify daily life. as these are the primary functions of letterings every day. Here at Plow. we want peo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design