Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“The holy grail of the discussion on corporate typography: how and why to balance expressiveness with functionality.”

In this video lesson Domestika addresses the topic: Expressiveness and functionality, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“It was 1930... and advertising was booming. initiating the visual pollution of public spaces and landscapes everywhere. The letters grew more extravagant. each trying to outshine the ad beside it. In response to this advertisers sought innovative ways to capture attention. Beatrice Ward authored a classic. traditional text on typography. one of the most influential ever published. The Crystal Goblet. The Crystal Goblet. She poses an intriguing question: Which of these elegant goblets would you choose for drinking fine This gold one. all ornate. Or this one. thin and transparent. made of cry...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design