Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“A historical example of distinction and coherence. The Games Organizing Committee launched the following challenge: design a complete typography from these few letters and numbers. ”

In this video lesson Domestika addresses the topic: Case Rio2016, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Starting today. i'll share actual project cases where I led teams and worked closely with corporate clients. This will give you insight into how these concepts apply in real-life situations during my daily work experience. It's worth mentioning here that these are all original typography projects. custom-made for these clients. and not the recommendation of an existing typeface as your final project will be. A challenge. The entire immersion process analysis and typography selection will help you assimilate all the content we've covered so far. Shall we start with one you might have seen on...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design