Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Now, we will see the importance of the manipulation of typographic fonts, with a specific purpose. In other words, giving a logo particularity and personality to serve as a differentiator in the market. ”

In this video lesson Domestika addresses the topic: How to manipulate fonts for a purpose, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“How to manipulate fonts for a purpose Now we will see the importance of manipulating typefaces for a purpose. Here we can see how in this particular example the descending Z, which are concepts that we already saw in the previous lesson, and the ascending pole of the V are manipulated in a way to generate dynamism at the source, and here we see the end result. Here we can see how this stroke will characterize the very peculiar font, that we couldn't do it with the computer font "stock", in addition to manipulating the optical adjustment of the same. I will show you another example from the ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 20 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design