Specialization in Branding Typography: Craft Memorable Brand Identities

Overview

“Here, you will see in practice how we apply current scientific knowledge to typographic decisions in our daily lives.”

In this video lesson Domestika addresses the topic: Legibility and readability in practice, which is part of the Domestika online course: Specialization in Branding Typography: Craft Memorable Brand Identities. Master branding typography to create memorable identities using advanced techniques in logo design and visual storytelling.

Partial transcription of the video

“Let's now explore some features that make typefaces more readable and user-friendly in practice. Open endings and wide counterforms. When the endings of letters are overly closed. individuals with minor visual impairments may mistake letter for another. such as confusing C. o. or A due to similarities. Ensuring these characters are Open endings help achieve this by expanding the internal space. The counterform. which is the negative within letters. highlights the distinct shape of each letter. making them more recognizable and easier to Secondly. steer clear of common impostors. But who exa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Branding Typography: Craft Memorable Brand Identities

• Level: Beginner
• 24 students
• 6 units
• 77 lessons (12h 39m)
• 48 downloads

• Category

  Calligraphy & Typography

• Areas

  Art Direction, Branding & Identity, Communication, Design, Graphic Design, Logo Design, Storytelling, Typography, Typography Design