Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Writing a complete influencer brief is essential to executing a successful influencer marketing campaign. Content creators are not corporate executives that like to read 20-page presentations. They are natural creatives and marketers, so it's important to make sure that your brief includes all the information about your brand and the campaign goals in a simple, snackable way. ”

In this video lesson Domestika addresses the topic: Building a Killer Brief, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“In this lesson, we're going to go over the fundamentals of building a killer brief. So there are two ways of building a brief, a short form document or a long form document. In the last lesson, we went over the specific details on working on a short-form brief document. Now, in my experience, the best thing to do is to build the two types of formats. So keep in mind in including the next 10 things or best practices. make sure to include visuals. Communicate in a friendly manner, in a colloquial language. Executive terms don't go through correctly with creators. Provide enough product detail...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (38)
• 5176 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling