Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Here you are going to learn how to appeal to emotions when it comes to content (the so-called right side of the brain) so that it’s relatable to your audience. We will learn how to connect to people's feelings. We are going to explore three key principles and how to put them into action: the role of emotions in content, the importance of storytelling (particularly human stories), and what makes the content relatable. ”

In this video lesson Domestika addresses the topic: Rules: Right Side of the Brain, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Rules: Right Side of the Brain We are really going to start getting ourselves deeper into the world of emotions. We're going to explore the so-called right side of the brain. There's this concept in marketing about the right side of the brain and the left side of the brain. It really means that when we're appealing to logic, our rational senses, our usefulness, we're exploring the left side of the brain, but when we want to convey messages around emotions, about personal stories, about feelings, we are targeting the right side of the brain. We're going to talk about three things to use the ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1426 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling