Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“In this lesson, I'll talk you through the message matrix and what to say to whom at every touchpoint. ”

In this video lesson Domestika addresses the topic: Mapping Your Messages and Touchpoints, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Mapping your messages and touchpoints What we'll cover in this lesson is an easy way to map the messages that you need for every touchpoint with your audience. What do I mean by touchpoints? YouTube is a touchpoint and e-mail is a touchpoint. Every time that you interact with your audiences, you have to define a clear objective and a clear message. Let's dive into it and remember to always have your customer in mind when doing this. MESSAGES AND TOUCHPOINTS Remember what I said about personalization and getting your messages to be relevant to your target audience? Well, that's what this les...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1425 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling