Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“If you ever feel like you’re not achieving anything on social media, one of the reasons may be that you don’t have a strategy. Clear objectives, metrics, and time-bound goals will help you see if you’re on track or not. In this lesson, you'll find out how to create your goals and measure them.”

In this video lesson Domestika addresses the topic: Objectives and Metrics, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Objectives and Metrics In this lesson, we'll look at your objectives, that is, what you want to achieve, and your metrics, that is, how you'll measure your success. Before looking at Nerrisa's case and building her objectives and metrics, I'll give you an overview of how you will choose your objectives and how to choose metrics that will be relevant to your business. The reason why your objectives are so important to your social media strategy is that if you don't have any objectives, you can't measure anything and you have no idea if you are progressing, if you're hitting your target, or i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1433 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling