Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“I’ll talk about the traditional sales funnel and how it's no longer linear in the digital space. How you need to be present for people to discover your brand but also have the information they need to compare and inform their purchase decisions. And how every social media channel can deliver on those needs. ”

In this video lesson Domestika addresses the topic: What You Need to Know About Social Media, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“What you need to know about social media There are some misconceptions when working with social media. Some think it's all about posting the latest meme or getting into the latest trend. Of course, that helps, but it's so much more. On social media you need to have proactive, reactive and real-time content. What do I mean by that? You need to have a strategy and you have to connect all of your efforts. If you're only posting organic and you're only chasing after the latest joke, then you may not connect with the actual people that may buy from you, or that may have a real interest in what y...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1433 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling